肯德基聘用食品造型師搞創意，遭吐槽！

● KFC has come under fire for hiring a food stylist in a bid to change its image.

為了改變企業形象，肯德基聘用了一位食品造型師，沒曾想，卻因此遭到抨擊。

● Viewers unleashed a barrage of negative comments on Twitter after last night's episode of The Billion Dollar Chicken Shop on BBC One.

BBC One昨晚的《億萬美元炸雞店》節目播出之后，觀眾們在推特上曝出一系列負面評論。

● The third programme in the series focused on the methods employed by the creative team behind KFC's rebranding exercise and showed scenes of a food stylist using hairdryers and tweezers when preparing the food for an advertisement.

這個系列節目的第三部分集中報道了肯德基為重塑企業形象雇傭的創意團隊使用的方法。節目顯示，一位食品造型師使用電吹風和鑷子處理食品，用于宣傳拍照。

● Viewers are introduced to food stylist Dagmar who has to prepare the new products for photography.

主持人向觀眾介紹了食品造型師Dagmar，她要為這款新產品造型，用于拍照宣傳。

● Using her arsenal of styling tools, which include a pair of nail scissors, tweezers and a mini hairdryer, she arranges pieces of pulled chicken, snips off errant bits of meat, and melts cheese using a hairdryer.

她使用了許多造型工具，包括一副指甲剪，鑷子和一個迷你電吹風。她擺放了幾塊手撕雞肉，修剪不整齊的肉塊邊緣，然后用電吹風融化奶酪。

● Explaining the process, the brand's new marketing director Meghan, who has been employed to change the image of the fast food giant says: 'It's meant to look like it tastes really good.

解釋該過程時，受聘重塑該快餐巨頭形象的肯德基新任市場主管Meghan說：“這樣做是為了讓漢堡看上去味道很好的樣子。”

●‘And this needs to look amazing enough so that they [the customers] want this instead of what they normally order.'

“必須看上去非常美味誘人，讓顧客垂涎欲滴，想要這一款產品，而不是他們平時預訂的產品。”

● Viewer Miss Ay tweeted: No wonder fast food never actually looks like what's advertised.. It's been designed by a bladdy food stylist!

觀眾Miss Ay寫道：“難怪我們買到的快餐從來都不像廣告上看到的那樣。原來是食品造型師的功勞！”

● Viewer Rachel K tweeted: 'I've just witnessed a chicken burger getting a cut and blow ready for a photo shoot.'

觀眾Rachel K：“我剛剛目睹了一個雞肉漢堡理發并吹干準備出鏡的過程！”

● Katy Young expressed a desire for a career change, tweeting: 'Wonder how different life might've been if I'd pursued home ec career…. food stylist… processed cheese developer.'

Katy Young表達了改變職業的渴望。她寫道：“我真想知道，如果我從事家政，食品造型師，或者加工奶酪研發員，生活會有多么不同！”

● Hannah Tucker tweeted: 'It's all about being a food stylist… I think you missed a bit!

Hannah Tucker寫道：“關于這位食品造型師，我認為你錯過了很多。”

● Neil Chetham tweeted: 'Who knew there was such a job as food stylist.'

Neil Chetham寫道：“誰知道竟然有食品造型師這種職業！”

● More critical comments came from Matthew Pill who said: 'As of KFC paid a food stylist to make this burger look like dog food.'

Matthew Pill對此則是嘲諷批評的態度：“肯德基付錢給食品造型師，把這個漢堡弄得像狗糧一樣。”