FBIF2018 : the Rising of New Categories

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Food & Beverage Innovation Forum 2018 (FBIF2018), themed as “Global Innovation, Powering the Future”, will be held in April 18^th to 20^th in Shanghai, China. During the past years, the F&B industry has experienced a slowed increase whereas in the meantime we have witnessed a great number of startups are rising. Through our analysis on the comparison between China’s Top 100 F&B companies and the global ones, we have founded that most of those startups represent new product categories. Also, there are traditional F&B enterprises have kept a steady growth by strategically placing products in the new categories. We believe that the F&B industry competition has entered the age of category competition.

Or you may also expect to know:

–What are the rising new categories? What are the innovation chances lied in different segmentation? What inspiration can the traditional categories get from the new ones?

–Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation?

–How can brands gain competitive advantages in the category competition through new marketing and packaging methods?

As one of the most influential F&B industry conferences around the world, FBIF committee collect, display and analyze the most successful business cases and the most creative ideas in the forum, aiming to offer valuable insights in future trends for decision makers as well as facilitate a healthy development for the whole F&B industry.

Early-bird Notice: FBIF2018 has been officially launched, register bef. Sep 29^th(First 100 0nly) to enjoy a 20% off.

About Agenda

Reply “Agenda2018” to get the full agenda of FBIF2018.

Marketing, R&D and packaging are three key innovation aspects which influence consumers’ mind most, thus will always be the theme of FBIF.

Plenary Session

Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation? How can they realize product upgrade and catch the large emerging new middle class consumers? As for brands, how shall they conduct a strategic international thinking, and how to leverage their global competitiveness by utilizing the digital trends? They’ll be the key of plenary session.

Product Innovation A (Dairy Products & Beverage )

Dairy, beverage and snacks still takes major portion in the Product Innovation sub-forum. In this session,emerging categories like alternatives of dairy products, sparkling water, new tea and HPP juice will also be hot issues.

Product Innovation B (Special Medical Purpose(FSMP) &Snacks )

Meanwhile, with national big health policies unveiled, we have realized thatFSMP(Food for Special Medical Purposes) has gradually become the focus of many foods, medical and tech companies. Thereby we have set a FSMP session especially for firms entered in or preparing to enter this sphere to have a better understanding of such new business.

“Future Market Program” &“Hello Foods Prize”

We highly recommend you to pay attention to our“Future Market Program”and“Hello Foods Prize”. By introducing the most innovative food and beverage products in the world, FBIF committee hope to bring concrete and visual feelings towards industry innovation for all the attendees.

Marketing Innovation

We give focus on trends, channels, technologies and brand showcases, where you can learn about practical but prospective topics like “Mom Economy”, “Catering Channels”, “Artificial Intelligent”, and “Self-Service Retailing” etc.

InnoPack

After communication with many seniors in brand owners and suppliers, we are more and more believing the importance of packaging on brands. Thus in FBIF2018, we will keep exploring creative design cases worldwide, and together with Marking Awards, we will analyze the path from packaging decision making to brands’ aesthetics.

FBIF Speakers & Juries(Some positions may be changed)

Zhang Jianqiu, Executive President, Yili Group

Zhang Jun, Dean of School of Economics, Professor, PhD. Tutor, Fudan University

Valerio Nannini, Senior Vice President, Head of Strategies and Performance, Nestle

Helen Luan, Vice President of Tencent Online Media Group & General Manager of Advertising Account Department, Tencent

Stephen Maher, President, Mondelez China

Jet Jing, Vice President，Alibaba Group

Aalt Dijkhuizen, President of Topsector Agri&Food; Former President & CEO, Topsector Agri & Food in The Netherlands; Wageningen UR (University & Research Centre)

Charles Yang, Chairman – Eastern Region, Master Kong

Chen Chun-Chiang, General Manager of Research Department, Deputy Chief of Group Production Council, Want Want China

Maggie Wang, Vice President, Biscuits, Research and Development, Asia Pacific, Mondelez International

Zhou Li, Secretary of the Board，Ph.D, Nongfu Spring

Leo Xie, Regional President, APAC, DSM Food Specialties

Yan Weibin, Chairman, Ausnutria Dairy Corporation Ltd

Jesper Fournaise Colding, Senior Vice President, Asia, Arla Foods

Richard Lee, Marketing Senior Vice President of PepsiCo Greater China Region and Chief Marketing Officer, Tingyi Asahi Beverages

Frederic Linkens, Managing Director North Asia, Neuhaus

Emmanuel Pouey, Former VP Global Innovation, Bacardi Global Brands

Zhang Liaoyuan, Founder&CEO, Three Squirrels Inc.

Yu Ruifen, President, Shanghai Laiyifen Co., Ltd

Ralf Zink, Head of R&D, DMK

Craig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell Soup Company

Patrice Malard, Chief Technology Officer, Biostime Inc.

Pierre-Alain Ceralli, Vice President of R&D Innovation, Mengniu Dairy Group

Yongchun Dai, Ex- Director of Lean China Chocolate & Supply College Asia, Mars China

Peter Everett, SBU Director, Yoplait China and CMO, Greater China, General Mills

Vivian Yeh, Digital Transformation Director, Mead Johnson China

Joe McEwan, Head of Digital and Communities, Innocent Drinks

Yves Rey, Former Chairman of the GFSI Board; Corporate Quality GM, Groupe Danone, Danone

Di Xuefeng, Vice President Corporate QA – Nestlé in Greater China Region, Nestle Greater China

Zheng Yunling, Regional Quality Director ASPAC, Cargill Investments (China) Ltd.

Diana Escoda, General Manager and Head of the Pacific Global R&D Innovation Center, Coca-Cola

Pete Mitchell, Director Global Media Innovation , Mondelez International

Foo Siew Ting, Marketing Director, Diageo

Zhao Xingji, General Manager, Brand Management, Mengniu Dairy

Xavier Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCo

Ximena O’Reilly, Global Head of Visual Identity & Design, Nestle

Jacquelyn Wu, Marketing Director at Campbell Swire, Campbell Swire

Marcelo Amstalden Moller, Head of Global CMI – Innovation, Global Brands & Cider, Heineken Group B.V.

Ellen Debrabander, SVP, Global R&D Nutrition, PepsiCo

Weizhi Chen, Sr. Vice President & Chief Technical Officer, The White Wave Foods Company

Ji Shunying, Founder, China Chocolate (Suzhou) R&D Center

Richard Cotton, Content & Creative Excellence Director, Coca-Cola

Mike Bascom, Director of Marketing, AB Inbev Canada

Wei Chen, Dean of School of Food Science and Technology, Jiangnan University

Annemieke (A M ) Beers, Director of Operations Agrotechnology & Food Sciences Group, Wageningen UR (University & Research Centre)

Bo Hong, Professor, Department of Biomedical Engineering, School of Medicine, Tsinghua University

Fabio Vacirca, Senior Managing Director – Products Asia Pacific Lead, Accenture Greater China

Yu Yi, Managing Director – Accenture Digital Lead for Greater China, Accenture Greater China

Rene Chen, Partner, JKR

Gong Xiangwei, President Andre Pectin & Global Business Unit Director, DSM Hydrocolloids, Royal DSM

Philip Lin, Asia Pacific Region Marketing Director, Tate&Lyle

Michael Sun, Co-Founder & Chairman, Shanghai JIAJUN Beverage Co.,Ltd

Charlie Hoare, Co-Founder, TAPPED organic birch water

Sophia Nadur, Founder, Ideas 2 Launch Ltd

James Costa, Founder & Managing Director, Sneakz Organic, LLC

Hiroki Shinohara.D.V.M., Head Scientist,the Quality Food Research Laboratories, R&D Division, Meiji Co., Ltd

William Watts, Senior Director, Walmart Food Safety Collaboration Center, Walmart

Zhang Zhigang, R&D Managing Director, Cestbon

Henry Yu, Marketing Services Director, Tetra Pak China

Cao Yongmei, Chairman of Group Production Council, Want Want China

Yin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China) Co.,Ltd

Jenny Cai, R&D Director , APAC/China Grains, PepsiCo Asia Research & Development Center

Xue Lian, R&D Director, Nongfu Spring

Gene Zhao, R&D Director, Packaging Development Asia Pacific R&D, Coca-Cola

Lingli Sun, Senior Packaging & Design Director, Mars Chocolate China

Huang Xiaodan, R&D Director, Guangzhou Wanglaoji Pharmaceutical Company Limited

Jason Zhang, Managing Director of Asia Pacific & Greater China Atrium Innovations, Atrium Innovations Inc.

Zhou Xiangshan, Vice President, Dong-E E-Jiao Co.,Ltd

Stephan Hausmanns, Vice President, BU Health & Nutrition, Gelita AG

Grace Lin Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA and China

James Andrade, Founding Partner, LIJAN Co., Former R&D Director, Mondelez Internationl；Adjunct Professor, Griffith University

Felix Zhang, MSc PhD；Director, Science & Technology Centre；Director, Nutrition & Health Research Centre, BY-HEALTH CO., LIMITED

James Costa, Founder & Managing Director, Sneakz Organic；Solutions Engineering and Project Management Co., LTD

Tato Jiang, Head of Chilled Beverage in Marketing Department, WeiChuan

Mariano A. Bosaz, Global Digital Sr. Director, Coca Cola

Javier Sanchez Lamelas, Founder and CEO, Top Line Marketing; Former Marketing Director( Europe), Coca Cola

Bruno Cosentino, VP of Marketing,Asia Pacific, AB InBev

Robin Fegen, Founder, Director, The Robin Collective

Brandy Klingelpuss, Co-founder, Creative Director, The Robin Collective

David Jaggi, Director-Global Strategic Initiatives, Wrigley

Gallery of FBIF2017

Part of Enterprises Participatedin FBIF2017

Media Partners of FBIF2017

/ Related Articles /

• FBIF2017: Global Innovation, Powering Future

• FBIF Exclusive | Global Food & Beverage Innovation Report

• Where Is the Sustained Growth of Food Industry Under Pressure?

• Marking Awards 2017 | It’s Not Only About Design

• The Fresh Air Beverage Innovation Contest Went Out with a Bang

Please reply “FBIF2016″,”FBIF2015″at the menu to get more information about FBIF.

Registerion & Contact

FBIF2018 has been officially launched, registerbef.Sep 29^th(First 100 0nly) to enjoy a20% off.

Registration

Brand Owner(3-days, Meal Excluded) :$880 /￥5800

Vendor (3-days, Meal Excluded) :$1030 /￥6800

Group Discount：5≤P≤9, 30% off ; ≥10 , 40% off

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