餐飲和技術的融合，這里總結了2016年的6大主流

這篇文章介紹了已經進入餐飲實際應用領域的六大技術發展，快餐行業朋友尤其要注意，因為技術的發展首先是對快餐業態造成巨大改革。技術對于商業模式的改革、對于運營方法的改革，將完全扭轉快餐行業的成本結構，大大降低傳統的成本率。

如果此時快餐從業者還沒有積極擁抱新變化，在面對競爭者更低的成本時候，無異于以卵擊石！

機器人，虛擬現實和人工智能——這些高科技發展正如以前一些技術方式那樣震撼著商業，其中也包括餐飲行業。下面我們就看一下改變了飯店行業操作流程、并在未來也將繼續影響操作的創新。

Robots and virtual reality and artificial intelligence—oh my. These high-tech advances are just a few of the ways tech has shaken up business as usual this past year. Here’s a look at the innovations that have changed operations for the restaurant industry—and will continue to make waves in the future.

使用人工智能和自動化設備

Bring on the robots

餐飲行業看上去已經準備好了！先鋒派使用人工智能使飯店和消費者的互動自動化。Taco Bell 的Tacobot機器人就是用來獲得即時信息的，其它機器人，如Wingstop機器人則將交談的話題擴展到社會媒體，讓消費者互動并單獨借用技術提出問題。

Already, early adopters are using artificial intelligence to automate the interaction between restaurant and consumer—without it seeming automated. While Taco Bell’s Tacobot is designed for ordering instant messenger-style, others such as Wingstop are expanding the conversation onto social media to allow customers to interact and ask questions solely with technology.

現金支付將完全消失

Cashless as the new modus operandi?

有機會讓美元消失嗎？雖然蘋果支付和谷歌錢包進行的移動支付并沒有人們預期的那么快捷，但也無法阻止人們去嘗試擺脫美鈔的簡便操作方式。

例如，Sweetgreen剛剛宣告2017年其所有場所都將實現無現金支付，這是為簡化結賬過程而進行一年的測試后做出的決定，甚至更具有持續性。消費者只能通過信用卡或者店鋪的App支付。

Is there a chance that greenbacks are disappearing? While mobile payments—via Apple Pay and Google Wallet—haven’t caught on as quickly as some had hoped, that isn’t stopping some from trying to ease operations by getting rid of dollar bills.

Sweetgreen, for example, just announced that it is going completely cashless at all of its locations in 2017 following a year-long test to streamline its checkout process and even be a little more sustainable. Customers can only pay with a credit card or via the chain’s app.

智能手表的普及應用

Uses for the smartwatch abound

Domino增加了消費者在蘋果手表上點餐的功能。然后Danny Meyer則翻轉智能手表技術，讓他Union Square Hospitality Group酒店的伙伴和第三方預定公司將消費者信息直接交到其職員手里或者手腕上的智能手表。

在紐約城最近重新開業的Union Square Café里，經理、主管以及侍酒師都能及時收到包括顧客的過敏史、偏好、以前的訂單等信息，從而及時提供一份更有人性化的用餐體驗。

Back in February, Domino’s added the capability for customers to order via Apple Watch. Then, Danny Meyer flipped the smartwatch tech on its head, having his Union Square Hospitality Group partner with a third-party reservation company to put consumer info directly in the hands—or on the wrists—of its staffers.

Managers, host staff and sommeliers at the recently reopened Union Square Cafe in New York City receive information about guests, including allergies, preferences, past orders and more to give more a more personalized dining experience in real time.

第三方送餐猛漲

Third-party delivery soars

對于很多經營者來講，送餐從以前小部分的收入來源到現在成為命脈的競爭手段，尤其是在一線城市市場的消費者們正越來越多的期待這種便利。Postmates，Door Dash，UberEats和其它公司的出現對一些飯店是錦上添花，而對其它飯店則是一種威脅。

盡管第三方送餐帶來了挑戰——因為有人點外賣的時候，經營者要努力應對粗魯的送餐員并且要想好如何包裝——它也是一筆大的業務。在這一點上，送餐市場是300億美元，而整體市場容量為2100億美元，這就說明還有很大的持續擴展空間。

Delivery has gone from a nice perk to a competitive must for many operators, especially in urban markets where consumers are growing to expect the convenience. The emergence of Postmates, Door Dash, UberEats and others has proven to be a business boon for some and a threat for others.

Despite the challenges third-party delivery brings—as operators try to contend with rogue deliverers as well as figure out how to package to-go when food was designed for in-house consumption—it’s big business. At this point, the delivery market is $30 billion, while total off-premise sales ring in around $210 billion, showing that there’s ample room for continued expansion.

亞馬遜嘗試餐飲服務、外賣送餐以及上游供應

Amazon tries foodservice…and delivery…and supply

網絡巨頭正嘗試著參與到餐飲服務行業。亞馬遜的新鮮食品派送網正在利用便捷餐包的理念，與傳統餐飲競爭。亞馬遜的金牌會員也能夠享受其在17個地區的送餐服務。

此外，亞馬遜的Amazon Go理念于去年12月在西雅圖經過測試并開始實施，它提供便利店和快餐綜合服務，可以提供早餐、午餐和晚餐，并且選擇高毛利的食品，而這一過程無需排隊也不需要支付現金。相反，只用智能手機技術就可以跟蹤到貨架上少了什么并到虛擬購物車里結算。

The online giant is making its play for the foodservice industry. It’s Amazon Fresh grocery delivery network is competing in the meal kit world, and Amazon Prime now offers third-party delivery from restaurants in 17 states.

In addition, the Amazon Go concept, launched in test in Seattle in December, is offering a convenience store-QSR hybrid that serves chef-made breakfasts, lunches and dinners along with select groceries in a high-tech format where checkout lines and cashiers aren’t necessary. Instead, it’s using smartphone technology to track what’s taken from the shelves and charging orders to a virtual cart.

優步的餐飲服務已經開始

Uber of foodservice gets real

其創建人可能不會說這是一個直接的飯店競爭者，但是Umi Kitchen——連接家庭廚師和消費者的應用軟件——很有可能會從傳統餐飲人那兒賺到他們消費者的錢。三位創始人，一個西點軍校畢業生，一個是微博客的前副總裁，一個是飯店老板Danny Meyer的女兒。他們通過取消廚房，把共享服務的菜品（在Sprig, Maple和Ando）提升到一個新水平。

家庭烹飪要經過Umi團隊的審核，然后拿到食品處理資格證，然后他們才能為食客提供他們的食物。每天Umi Kitchen應用軟件上都會有4到7個菜單可供選擇，然后快遞給食客，價格在12到16美元之間，送餐費另算。

Its founders may not say that it’s a direct restaurant competitor, but Umi Kitchen—the app that connects home cooks to consumers—has the potential to steal foodservice dollars. The three founders—a West Point grad, former VP of Tumblr and restaurateur Danny Meyer’s daughter—took the idea of the dining-room free restaurant (a la Sprig, Maple and Ando) to a new level by getting rid of the kitchen, too.

Home cooks are pre-vetted by the Umi team, then get Food Handler certified, before they can offer up their meals to diners. The Umi Kitchen app has four to seven menu options daily that are delivered via Postmates and range from $12 to $16, plus a delivery fee.

來源：博覽餐飲

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