2017紅點視覺傳達類獎項公布，食品飲料包裝設計最全獲獎榜單出爐

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來源：Pentawards鉑金獎獲得者品贊設計

作者：品贊君

紅點設計獎創辦自1955年，由德國設計協會創立，起初只在德國的制造業大廠中進行評選，后來慢慢演變成頗負盛名的國際設計獎項之一。最初的紅點獎也只有產品設計（Product design）這一類別，90年代開始分別增加了傳達設計（Communication design）和概念設計（Design concept）兩大類別，紅點獎由單一的產品設計類獎項變成綜合性的設計獎項，紅點獎的評選范圍涵蓋與設計相關的所有領域，參評人數和影響力達到了空前。這次成功的轉型為同樣以產品設計聞名的德國“if”獎提供了經驗，“if”獎在產品設計類基礎上新增了視覺傳達類和包裝設計類獎項。

與全球唯一專注于各種包裝設計的Pentawards不同，包裝設計在紅點獎傳播設計類別中只是一個分支，紅點傳播設計評選范圍還包括：廣告、海報、APP、游戲、界面、視頻、插畫、展覽等等，但包裝設計無疑是紅點獎傳播設計類別中參與機構最多競爭最激烈的。

2017年10月27日，紅點傳達設計類頒獎典禮在德國柏林進行，品贊君帶你一起看看有哪些產品上榜。

食品類BEST OF BEST :X-701 Pet Foods

Client

XING Pet Food Co., Ltd., Taichung City, Taiwan

Design

Art Door Creative Co., Ltd., Taichung City, Taiwan

Design Team

Shao-Wei Lin, Yi-Ju Wu

WINNERS

Dobeles Cereals

Client

AS “Dobeles dzirnavnieks”, Dobele, Latvia

Design

DPJN, Diena Pirms Janu Nakts, Riga, Latvia

Arla Lempi

[Food Packaging, Identity Design]

Client

Arla Oy, Finland

Design

Kuudes, Helsinki, Finland

Burger King Halloween 2016 – Angriest Whopper

[Food Packaging]

Client

Burger King, Miami, USA

Design

Turner Duckworth, London, United Kingdom

Yogurt Guoshi

Client

Sichuan New Hope Nutritional Drinks Co., Ltd.,, Chengdu, China

Design

Pesign Design, Shenzhen, China

ICA Dinner Box

[Food Packaging]

Client

ICA, Solna, Sweden

Design

Designkontoret Silver, Stockholm, Sweden

Jeep Snacks

Client

FCA Germany AG, Frankfurt/Main, Germany

Design

Leo Burnett Germany, Frankfurt/Main, Germany

Ripen Watermelon Ice-Cream Range

Client

LOTTE Confectionery Co., Ltd., Seoul, South Korea

Design

LOTTE Confectionery Co., Ltd., Package Innovation Part, Seoul, South Korea

Dobeles Cereals

Special K

Client

Kellogg’s, USA

Design

Turner Duckworth, London/San Francisco/New York, United Kingdom/USA

Nude Capsule

Client

Thai Jintan Co., Ltd., Bangkok, Thailand

Design

MONDAY, Bangkok, Thailand

Krakakoa

Client

PT. Aneka Coklat Kakoa, Jakarta, Indonesia

Design

KYUB Studio, Bandung, Indonesia

Aftertaste

Client

Aftertaste, Pingtung County, Taiwan

Design

Voyageur Studio, Kaohsiung City, Taiwan

Münchner Suppenküche – Farmers’ Market Soup

Client

Münchner Suppenküche Handels GmbH & Co. KG, Munich, Germany

Design

Markenliaison GmbH, Munich, Germany

Minnamame

Client

Lanna Agro Industry Co., Ltd. (LACO), Chiang Mai, Thailand

Design

Yindee Design, Creative Branding & Design Solution, Bangkok, Thailand

Paris Baguette

Client

SPC, Paris Baguette, Seoul, South Korea

Design

SPC Design Center, Seoul, South Korea

648°

Client

MPK Norilsk, Saint Petersburg, Russia

Design

:Otvetdesign, Saint Petersburg, Russia

mojocoffee

Client

Deep Roast Inc., mojocoffee, Taichung City, Taiwan

Design

Airins Idea Design Co., Ltd., Taichung City, Taiwan

Shiny Woods

Client

Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China

Design

Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China

Superheraw

Client

MioBio d.o.o., Rijeka, Croatia

Design

Reedesign Studio, Rijeka, Croatia

Fish Crisps

Client

Randa, ?ocene, Latvia

Design

DPJN, Diena Pirms Janu Nakts, Riga, Latvia

Guan Nan Dried Fruit

Client

Guan Nan, Tainan City, Taiwan

Design

NOJD AB, Huskvarna, Sweden

Dongpo Flavor

Client

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China

Design

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China

EvaNewtonJobs

Client

Honghe Cangying Agricultural Technology Development Co., Ltd., China

Design

Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China

Honey Experiences

Client

meia.dúzia? Portuguese Flavours Experiences, Jorge Filipe Ferreira Unip. LDA, Matosinhos, Portugal

Design

meia.dúzia? Portuguese Flavours Experiences, Jorge Filipe Ferreira Unip. LDA, Matosinhos, Portugal

YokYor Seafood Delivery

Client

YokYor Restaurant, Bangkok, Thailand

Design

Adhock Studio Co., Ltd., Bangkok, Thailand

Fazer Cookies

Client

Fazer (Oy Karl Fazer Ab), Helsinki, Finland

Design

Kuudes, Helsinki, Finland

Cheburashkini Brothers for Kids

Client

The Family Farm of Cheburashkini Brothers, Moscow, Russia

Design

Ermolaev Bureau, Moscow, Russia

meiji THE Chocolate

Client

Meiji Co., Ltd., Tokyo, Japan

Design

Promotions Light Co., Ltd., Tokyo, Japan

Piave Organic

Client

Medio Piave, Fontanelle (Treviso), Italy

Design

CBA, Milan, Italy

Eatea120 Tea Milk Candy

Client

Eatea120, Taichung City, Taiwan

Design

U Visual Communication, New Taipei City, Taiwan

SpiceCaps

Client

Hillesheims Kapsel-Manufaktur e.K., Wiesbaden, Germany

Design

Visuelle Logik / Agentur für Gestaltung /, Stefanie Schaffer, Wiesbaden, Germany

The Sweets of Sunday Folks

Client

CBG Pte Ltd., Sunday Folks, Singapore

Design

Trine Design Associates, Singapore

Client

Milky Way Base, Taichung City, Taiwan

Design

Image Studio Advertising Co., Ltd., Taichung City, Taiwan

Ai Yi Jia Qin

Client

Ai Yi Jia Qin, Taiwan

Design

Hogarth & Ogilvy, Taiwan

Old Oil Mill

Client

Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China

Design

Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China

Retastes

Client

Retastes Ice Products Co., Ltd., Suzhou, China

Design

Pesign Design, Shenzhen, China

飲料類BEST OF BEST :Miller Lite

Client

MillerCoors, Chicago, USA

Design

Turner Duckworth, London/San Francisco/New York, United Kingdom/USA

WINNERS

LIFEWTR: Series 1

Client

PepsiCo, Purchase, New York, USA

Design

PepsiCo Design & Innovation Center, New York, USA

SILVA

Client

Heineken Romania, Bucharest, Romania

Design

Brandient, Bucharest, Romania

Krone Beer

Client

NorBrew, Oslo, Norway

Design

Creuna, Oslo, Norway

Proost Beer

Client

Beijing Wurderburg International Trade Co., Ltd., Shenzhen, China

Design

Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China

Wanglaoji Black Herbal Tea

Client

Guangzhou Wanglaoji Pharmaceutical Company Limited, Guangzhou, China

Design

Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China

Namyangaloe MAX-P

Client

UNIVERA, Seoul, South Korea

Design

UNIVERA, Seoul, South Korea, Designtea, Seoul, South Korea

Amber Gold

Client

Latvijas Balzams, Riga, Latvia

Design

BrandBox, Riga, Latvia

Sassoon Beer

Client

Beijing Wurderburg International Trade Co., Ltd., Shenzhen, China

Design

Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China

Heineken Bohemia

Client

Heineken Mexico

Design

Elmwood, United Kingdom

Wolfscraft

Client

Wolfscraft GmbH, Freising, Germany

Design

Peter Schmidt Group, Hamburg, Germany

Kellyone

Client

Hongsheng Group, Hangzhou, China

Design

Dongdao Creative Branding Group, Beijing, China

Früh Sport

Client

C?lner Hofbr?u P. Josef Früh KG, Cologne, Germany

Design

Counterpart Group GmbH, Cologne, Germany

Pepsi Zero Sugar Super Bowl LI Commemorative Can

Client

PepsiCo, Purchase, New York, USA

Design

PepsiCo Design & Innovation Center, New York, USA

MIYOSHI

Client

Abunotsuru, Yamaguchi, Japan

Design

Creative Studio OUWN, Tokyo, Japan

MIKADO LEMON

Client

Naorai Inc., Hiroshima, Japan

Design

NOSIGNER, Yokohama, Japan

Kayatea

Client

Moroccan Ice Tea, Casablanca, Morocco

Design

DAY creative business partners, Amsterdam, Netherlands

文中圖片來源于Reddot Award官網

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• 2017Pentawards全球包裝大獎：食品飲料類獲獎作品解析

• 2018標志大賞報名開啟，讓包裝設計成為品牌最好的標志

• 人性化包裝設計賞析：看不見先饞饞你

標志大賞（Marking Awards）（點擊查看）是一項專注在食品飲料行業的包裝設計大獎，由FBIF（食品飲料創新論壇）于2016年在上海發起，面向全球。在匯集國際力量的平臺上，標志大賞為挖掘和表彰優秀的食品飲料包裝設計而生，鼓勵本土與國際設計力量的切磋與交流。評審團隊由全球知名品牌商及創意機構的資深總監組成，規模龐大，背景多元，最大程度保證了賽事的完整性與公正性。組委會歡迎品牌商、設計機構、供應商、院校組織和獨立設計師們積極參與，和我們一起努力，讓真正好用好看好玩的包裝被看到、被認可、被應用、被賣出。如果您也有相同的愿景，歡迎帶著作品來戰！下載完整參賽指南，請在后臺回復“標志大賞參賽指南”。

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添加王淼（Bill Wang）微信：wang494859121，申請加入代工、CEO、CMO、首席研發官、食品綜合、功能性食品、特醫、嬰幼兒、啤酒、生產&供應鏈、乳品、營銷、添加劑、餐飲、飲料、休閑食品、研發、設計、包裝、新零售、調味品等微信群（群成員包含雀巢，可口可樂，百事，百威，伊利，蒙牛，康師傅，農夫山泉，紅牛等全球高管）（級別可參考：FBIF2017嘉賓）。

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