Non-dairy Creamer Market Growth Driven by New Flavors

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Source:Beverage Daily

New flavors are driving non-dairy creamer market growth, such as Califia Farms’ addition to its almond milk creamer produce line, according to Technomic.

With 14.2% year-over-year sales growth, manufacturers are seeing an increasing demand for dairy-free creamers made with plant-based milks, a recent Technomic report found.

Total volume for non-dairy beverage creamers rose 13% last year, in contrast to total sales decline and nearly flat volume growth of dairy-based creamers, according to Technomic.

Total volume growth of the overall beverage creamer category increased 3.7% over the prior year and total sales of the category increased 1.8% compared to last year.

“A lot of the growth for non-dairy creamer is driven by flavor varieties,” Erik Thoresen, principal at Technomic, told DairyReporter.

“This trend continues to evolve as more dairy-based flavor options are available.”

After seeing 138% sales growth for its nut milk creamers in 2016, Califia Farms added new flavors to its almond milk creamer line including: unsweetened, vanilla, hazelnut, pecan, and caramel.

“It gives retailers a fresh way to appeal to their health-conscious and millennial-minded customers, while also helping the millions of Americans who put cream in their coffee move away from the unhealthy artificially flavored, oil-based non-dairy creamers of the past,” Califia Farms CEO, Greg Steltenphol, said about the almond milk creamers.

Non-dairy milk driven by different demands

According to Mintel, the dairy alternative market is booming, with household penetration growing from 27.3% in 2013, to 55% in 2016. The almond milk category is projected to grow 36% by 2020, while dairy milk sales are projected to decline 8% by 2020.