FBIF Exclusive | Global Food & Beverage Innovation Report

The growth of global economy is still under pressure, yet is it really hard for F&B enterprises to make money?

Have you been wondering the development of bottled water? Do you know there are people selling birch water and maple water already?

Are you struggling with beverage R&D fresh ideas? If so, are you curious about what food-majored university students can make?

Do you know how consumption upgrade in China would influence your business there?

……

There have been nearly two months after the hold of Food & Beverage Innovation Forum 2017 (FBIF2017). However, with around 1,300 industry specialists joining in, the heat of this event seems no end. Among our 30+ F&B professional WeChat groups, people are in hot daily-based discussions about the new product launch, the history of some niche categories, the manufacture of new packaging materials as well as the understanding of post-90s.

Nonetheless, we wonder do the issues discussed, plans offered and friends made at FBIF2017 provide inspirations for your work? Maybe the event is too informative for you to remember all key points? Or you missed it due to heavy schedule? No worries, this time we specially bring you with the Global Food & Beverage Innovation Report 2017-2018. Hope it with our two-month efforts offers more benefits to you and your business.

Excellent speech recommendations:

• Insights on the 3^rd and 4^th tier cities from Stephen Maher, President of Mondelez China

• “Three Three Principles”- the analysis of innovation path inside Yili Group from Zhang Jianqiu, Executive President from Yili Group

• FMCG’s adversity and rebirth from Helen Luan, VP of Tencent Online Media Group

• Internet-caused four big upgrades and integration concluded by Zhang Liaoyuan, Founder & CEO of Three Squirrels Inc.

• A sports drink customization story shared by Xavier Cortadellas, Gatorade-Head of Innovation and Design, PepsiCo

• Rethinking Business Operation in DT Age from Jet Jing, VP of Alibaba Group

• The interpretation of snackification from Craig Stephen Slavtcheff, Global VP, R&D, Global Biscuits & Snacks Division in Campbell Soup Company

• Discussing the essence of marketing beliefs and digitization with Javier Sanchez Lamelas, former VP Marketing Europe at Coca Cola and Mariano A. Bosaz, Global Digital Sr Director, Coca Cola

• Prospecting the innovation trends from carton package design with Ying Wu, Business Development Director, Tetra Pak and Henry Yu, Marketing Services Director, Tetra Pak

• The world of high-end water design and packaging brought by Christophe Pradere, the designer of Evian’s high-end water products and CEO & Founder of BETC Design.

65 speeches, 107 speakers, 238 brand owners and 520 institutes… FBIF2017 had attracted more than 1400 seniors from Nestle, Coca-Cola, PepsiCo, Nongfu Spring, Uni-President, Want Want, Mondelez International, COFCO, Master Kong, Danone, Diageo, Yili Group, Mengniu Dairy, Bright Dairy, Cargill and Vitasoy and so on. Furthermore, this figure is growing at an annual rate of 55%.

So trust me, you are not just looking through FBIF2017 conference report, you are viewing a vivid global F&B innovation map.

Tips:

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* Have brilliant ideas or articles to contribute? Feel free to contact Mote Chan (WeChat ID: motechenfbif)