• What Are the Newest Superfoods?

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    It’s no secret superfoods have taken a supersized role in the marketing of trending,health-centered food products.
    The term “superfoods”is used to recognize a group of fruits, vegetables, grains, proteins and flavorings that are believed to confer a variety of health benefits. It’s not officially recognized by U.S. Food and Drug Administration, but it is recognizable to increasingly health-minded consumers looking to supercharge their diets.

    Merriam-Webster has evenadded“superfoods”to its dictionary, citing the first use in 1915. It defines the term as “a food (such as salmon, broccoli, or blueberries) that is rich in compounds (such as antioxidants, fiber, or fatty acids) considered beneficial to a person’s health.”

    I first encountered the term when I interned atCandy Industryin 2012. At the time, putting blueberries, pomegranate and a?ai in chocolate was popular, and products with those ingredients are still on the shelves seven years later.

    01

    Elderberries

    While berries, along with almonds, avocados and kale, have perennial spots on the superfoods list, the remaining cast of characters seems to rotate. The use of turmeric, for example, has grown over the last couple years, thanks to its potential anti-inflammatory and antioxidant properties.
    In a recentblog post, the NPD Group outlined three “emerging superfoods” the research firm is tracking due to increased interest in them. The first, not shockingly, is a berry — elderberry. It’s said to contain antioxidants and can help relieve colds and the flu.

    02

    CBD

    Another no-brainer is CBD, which has become buzzworthy in its own right. Available in oils, tinctures, vapor and edibles, the cannabis component is said to help ease pain, insomnia and anxiety. Though it’s not federally legal to incorporate CBD into food at this point, the FDA is in theprocess of reviewingits status because of pressure from manufacturers and state governments.

    03

    Manuka Honey

    The NPD Group also listed Manuka honey as an upcoming superfood. Collected from the Manuka flower, its perceived benefits are wound healing, soothing a sore throat and improving digestion, among others.

    Other contenders include reishi mushrooms, ashwagandha herb and microgreens. TheHarvard School of Public Healthalso pointed to pea protein, seaweed and ginger as trending health foods.

    No matter which superfoods are making headlines, “There are a variety of superfoods, like kale, quinoa, and acai berry, that have mainstreamed and found their way into a myriad of foods,” he said. “Rather than predicting the future of food — now that’s a super power.

    Source:CandyIndustry
    Author:Alyse Thompson

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