一個改變品牌命運的學習平臺
Titled Baby & Me, the spot shows adults who are shocked to see themselves reflected in the mirror as infants.
這個宣傳廣告叫《寶貝和我》，主要的亮點是成年人看到鏡子里自己的嬰兒樣子非常震驚。
Then both babies and grown-ups break into a series of complicated dance moves.
接下來，寶貝和這些成年人一起秀出了一系列復雜的舞步。
According to AdWeek, the campaign will include an outdoor campaign that will bring the baby-and-adult mirrored-dancing concept to life on digital posters – and will also include an app that allows users to ‘babify’ themselves via facial recognition software.
根據《廣告周刊》雜志，本次的宣傳活動還包括戶外推廣，將通過電子海報的方式，將寶貝和成年人對著鏡子跳舞的概念更生動地展現出來。還會推出一個應用，用戶可以通過臉部識別軟件使自己“變成個嬰兒”。
雅思口語素材：依云寶寶礦泉水廣告
‘The babies are true to our story and heritage,’ Laurent Houel, global brand director for Evian, tells the magazine.
依云的全球品牌總監Laurent Houel表示：“寶寶們一直是我們依云品牌的歷史傳承。”
‘The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies.’
“1935年在法國，依云第一次被推薦為適合寶寶的完美飲用水，自此我們的品牌和寶貝就結下了不解之緣。”
‘BETC had the idea to go beyond this, and leverage the babies into a powerful symbol of purity and youth.’
“BETC靈智廣告公司為我們設計的廣告更加突破，把寶寶們變成了純凈和青春的有力象征。”
The company’s 2009 spot Roller Babies holds the official Guinness World Record for most-viewed online advertisement to date with more than 65 million views so far.
文章來源：餐飲視界 作者：趙俊亦 編輯：餐謀長
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