• 當高端餐廳融合高科技——詳解SingleThread的門店設計

    高端餐廳融合高科技元素,已經被證明是個可行的差異化競爭策略。上海有一家高端餐廳,名叫Ultra-violet,通過炫目的科技元素,結合美食藝術,為消費者打造了一場視覺聽覺味覺的盛宴。每人收費3000元以上,還需要提前一個月預訂。

    想要試水的話,還得趕早,不然就沒法兒享受高科技帶來的紅利了。本文就為大家介紹了美國加州一家餐廳的設計案例,為大家具體闡釋了高端餐廳將科技巧妙結合到門店的設計中。

    SingleThread是一家精于細節的高檔餐廳,12月份SingleThread在加州希爾茲堡(Healdsburg)開業時,曾被Eater National宣傳為“2016年最盛大的開業”。從全面的監控系統到不掛一滴水的杯子,細節無處不在。餐廳的聯合創始人Kyle Connaughton在他的日本之旅和米其林餐廳工作經歷中得到啟發,創建了對于顧客和員工來說都堪稱完美的11道菜。下文是令這家有55個座位的餐廳人氣爆棚的一些細節。

    1

    安靜的開放式廚房

    Quiet kitchen

    SingleThread的開放式廚房位于餐廳的中心位置,設計初衷是讓顧客感覺像在家里舉辦晚餐派對一樣。該廚房安裝消音石膏板來減少從廚房傳出的噪音,還配備有振動系統的電器來代替定時器。廚房還安裝有靜音滑門,員工會在飯菜制作完畢后把門關上,這樣就可以在不打擾到用餐顧客的情況下進行清潔和整理工作了。

    2

    隱藏式相機記錄消費者軌跡

    Monitoring

    從用餐者進門到離開,隱藏式監控相機監控著他們的一舉一動。監控一方面用是來監控用餐者的行動軌跡,首先在屋頂花園享用餐廳的頭兩道菜,然后下樓享用剩下的九道菜。但是監控并不會錄下顧客的聲音交流內容,這樣員工就能在開放式廚房盡情的工作了。

    另一方面,通過顧客看不見的屏幕來顯示視頻提示,康諾頓能夠查看顧客在什么時候準備要吃下一道菜。“我無需派人去餐桌那邊問顧客;我自己就能看到顧客是否準備好了,”“我們不想讓顧客覺得服務員在他們旁邊不停地走來走去。”屏幕還會顯示來自一個信息app的提示,顧客使用這個app來告知餐廳餐桌上每位顧客的重要信息,比如食物過敏,或者是否有人在慶祝特別的日子。

    3

    科技無處不在

    Tech-savvy

    餐廳對科技的應用還延伸到餐廳的其他部分,包括照明。所有的燈通過與原子鐘相關聯的預編程系統操作,這意味著燈會將根據每天日落時間的變化自動進行調整。顧客用餐時的燈光會設置的亮一點,這樣顧客在用餐后就會更有食欲。即使是衛生間也充滿了高科技元素,比如加熱馬桶墊在顧客靠近時會自動升溫。

    4

    餐具擺放和上菜無縫對接

    Seamless plating and presentations

    顧客在樓下餐廳享用的九道菜,每道菜都用不同的盤子盛放,再配上不同的餐具,因此為了加快擺放餐盤的速度,SingleThread配備了廚具柜,廚具柜上有與所有的餐桌和菜肴相對應的抽屜。

    在顧客到來之前,抽屜已準備就緒,抽屜拉開后會變身托盤,服務員就可以拿起托盤來到餐桌擺放餐具。在餐具擺放和上菜之外,定制的水杯也是一大亮點,該水杯使用人工捶打的雙層鈦合金制作而成,這使得水杯不會有滴水的可能性。

    5

    自家農場直供,確保新鮮

    Farm-fresh

    餐廳使用的許多食材都采摘自餐廳自己的SingleThread農場。面積有5英畝,同樣位于加州希爾茲堡,農場內有溫室、雞舍、蜂房、祖傳果園、橄欖樹、養牛的牧場和用來釀葡萄酒的葡萄園。農場由康諾頓的妻子Katina管理,向餐廳供應農產品、香草、花兒、蜂蜜、雞蛋和橄欖油。

    6

    服務的延伸

    Extending the experience

    SingleThread還開設了旅館,專門為餐廳顧客提供了5個房間。房價起始價為800美元一晚,包含2人份的季節性早餐、當地啤酒和便利設施,例如:免費高速Wi-Fi,以及和餐廳高科技衛生間相同的衛生間。

    來源:博覽餐飲

    英文原文:

    Billed as the”Biggest Opening of 2016″ by Eater National when it opened inDecember, SingleThread in Healdsburg, Calif., is a fine-dining conceptdedicated to the details, from an in-depth surveillance system to condensationlesswater cups. Co-founder and chef Kyle Connaughton took inspiration from histravels in Japan and his work in Michelin-starred restaurants—including Heston Blumenthal’s The Fat Duck in England—to create the $29411-course dining experience that’s as seamless aspossible for both customers and staff. Here’s a look atsome of the details that make the 55-seat restaurant tick.

    Designed to feellike a dinner party in someone’s home, SingleThread features an open kitchen at the center of therestaurant. The kitchen has acoustical sheetrock to minimize noise from thekitchen traveling into the dining room, and appliances run on vibration systemsinstead of beeping timers. The kitchen also has sound-cancelling pocket doorsthat are closed at the end of the meal so staff can clean and pack up withoutdisturbing the dining room.

    Hidden camerasmonitor every diner from arrival to departure. Part of this is to keep track ofdiners’ movements on theproperty—the first two courses are served on a rooftopgarden before guests make their way downstairs for the remaining nine courses—but the cameras also cut down on verbal communication so that thestaff can work “as effortlessly as possible” in the open kitchen. Hidden from guests are screens showing videofeeds that Connaughton watches to see when diners are ready for their nextcourse. “I don’t have to asksomeone to go check on a table; I can just look myself to see if they’re ready,” Connaughton says. “We don’t want the guest to feel like thewaitstaff is hovering over them.” The screens also showa feed from a messaging app that staff uses to communicate importantinformation about each table among themselves and to the kitchen, such as foodallergies or if someone is celebrating a special occasion.

    The tech-savvinessextends to other parts of the restaurant, including the lighting. All thelights operate on a preprogrammed system that’s tied to the atomic clock, meaning the lights automatically adjustto the changing sunset times each day. The lights are programmed toincrementally become brighter throughout the meal so that guests “keep their energy up and don’t get sleepyafter eating all this food,” Connaughton says. Even thetoilets are high-tech, with heated seats that automatically rise as customersapproach.

    Each of the ninecourses served downstairs features different dishes and cutlery, so to speed upplating, SingleThread has credenzas with a corresponding drawer for all tablesand courses. The drawers are prepared before guests arrive and pull completelyout to become trays that servers use to plate the tables. Adding to the platingand presentation are custom-made water cups featuring a double-layer ofhand-hammered titanium that makes the cup immune to condensation.

    Many ingredientsare supplied by the concept’s own farm, SingleThread Farms. The 5-acre property, also located inHealdsburg, Calif., includes a greenhouse, chicken coops, beehives, an heirloomfruit orchard, olive trees, a cattle paddock and grape vines for wine. Thefarm, headed by Connaughton’s wife Katina, supplies therestaurant with produce, herbs, flowers, honey, eggs and olive oil.

    SingleThreaddoubles as an inn, offering five rooms exclusively for restaurant guests. Roomprices, starting at $800 a night, include a multicourse seasonal breakfast fortwo, local beer and amenities such as free high-speed Wi-Fi and the samehigh-tech toilets that are featured in the restaurant.

    編輯 | 紅餐網_白唐

    往期內容回顧

    餐飲和技術的融合,這里總結了2016年的6大主流

    “展望2017”日本快餐業是齊頭并進,還是互爭雄長?

    2017快餐行業必看的12大趨勢,再不跟上又要被落下了!



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    原創文章,作者:紅餐網,如若轉載,請注明出處:http://www.kmwhg.com/126383.html

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