Marking Awards 2017 | It's Not Only About Design

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Written by:Shirley Liu, Esther Yu, Abby Wu

Editor:Hestia Zhang,Anna HU, Wilbur Zhu，Vicky Gan

On April 19, 2017, a global packaging design competition commissioned by Food & Beverage Innovation Forum (FBIF) successfully concluded at Hilton Shanghai Hongqiao Hotel. At Marking Awards2017 Ceremony, authorities and leading forces in the industry as well as world-class packaging designers, inclucing Brian McGuinness, Tetra PakGreater China Cluster VP Marketing & Product Management; Grant Li, Creative Director of L3 Branding and Christophe Pradere, CEO & Founder of BETC Design; witnessed together the announcement of the Marking Award and six individual awards.

This year’s Marking Awards has attracted famous brands from all around the world, including Coca-Cola, Pepsi, Mondelez, HERSHEY’S, DANONE, Starbucks, Yakult, COFCO, Unilever, GODIVA, Glico, Campbell Soup, ABInBev, Fonterra, Wong Lo Kat, Vitasoy, Vita Coco, Calsberg, McDonald’s,Nongfu Spring and Master Kong. What’s more, winners of global design competition represented by Nikita Konkin, along with outstanding creative agencies and international independent designers ignited brilliant sparks during the Marking Awards.

The winning entries of Marking Awards 2017have been through both a public election online and a group discussion of authoritative expert designers, aimed at promoting innovative and practical designs, finding out emerging packaging talents, pushing forward communication in design originality, sharing packaging design resources and motivating worldwide food-packaging design lovers.

The ceremony was hosted by Benton N. Sauer, Vice President, Managing Director and Executive Creative Director of LPK Asia, together with Sun Lingli, Packaging & Design Manager of Mars Chocolate China. Both were humorous and the ceremony enjoyed heated atmosphere. Following the opening remark from Brian McGuinness, Tetra Pak Greater China Cluster VP Marketing & Product Management, the winning entries were successively unveiled.

Winning Entries | Professionals

Marking Award

Entry’s Name:Daofuzi

Winner:UNIDEA BANK

The design of Daofuzi reflects the concept of “One world in a grain of rice” and “Each place nurtures its own inhabitants”. Its original illustration represents a refreshing cultural and humanistic atmosphere. Recyclable box design is also neatly applied. Grant Li, Creative Director of L3 Branding, speaks highly of this entry, appreciating its “perfection in all aspects, including practicality, industrialness and functions”.

Marking Visual Award

Entry’s Name:Easy Life Nuts

Winner:Efonew Design Co.

Entry’s Name:Hill Time Enzyme

Winner:UNIDEA BANK

Entry’s Name:Minute Maid Master Brand Juice

Winner:The Coca-Cola Company

Marking Communication Award

Entry’s Name:Tian xiaohai Yogurt

Winner:Inner Mongolia Mengniu Dairy (Group) Co., Ltd.

Entry’s Name:Well-done Healthy Wine

Winner:UNIDEA BANK

Entry’s Name:Qingshayou Rice Wine

Winner:Shanghai Qinwei Graphic Design Co.,LTD.

Marking Creative Award

Entry’s Name:Weimu Farm

Winner:JAN Creation Boutique Co.,Ltd

Entry’s Name:The 2016 Limited Edition EARTH Water

Winner:Tetra Pak China

Entry’s Name:Qiweixian

Winner:UNIDEA BANK

Marking Tech Award

Entry’s Name:Super Lock

Winner:RPC Ace

Entry’s Name:Easy Snacking

Winner:RPC Ace

Entry’s Name:Hill Time Blueberry Wine

Winner:UNIDEA BANK

Marking Functional Award

Entry’s Name:Doehler IDC aseptic packaging for NFC juice

Winner:Doehler & IDC

Entry’s Name:China Zun

Winner:PRG PACKAGING CO.,LTD

Entry’s Name:Shaliwen Moon Cake

Winner:Charlie Leong

Marking Concept Award

Entry’s Name:Good Hair Day Pasta

Winner:Nikita Konkin

Entry’s Name:Innovative “tape” capsules or tablets packaging

Winner:Infinitus (China) Company Ltd R&D Center

Winning Entries | Students

First Prize

Entry’s Name:BambooTea

Winner:Sheng Tianzi, Lv You from Tsinghua University

Second Prize

Entry’s Name:Tear off

Winner:Lu Di from Xiamen University of Technology

Entry’s Name:Cha Guo Fruit Tea

Winner:Zhao Mengyi from Nanjing University Jinling College

Third Prize

Entry’s Name:Up High Full Nutritional Drink (Meal Replacement)

Winner:Cai Fengsheng from Shanghai Institute of Visual Arts

Entry’s Name:Courage Fruit Sports Drink

Winner:Cai Fengsheng from Shanghai Institute of Visual Arts

Entry’s Name:Fillup Plant Energy Drink

Winner:Chen Yutong fromTianjin Academy of Fine Arts

Marking Awards 2017is a global packaging design competition which aims to gather world-class designers. In the form of a high-level global summit, Marking Awards will paint the picture and build the cosystem of creative packaging designs.

In terms of packaging design, Brian McGuinness offered us his unique explanation at the awards ceremony. “Great packaging design can not only bring brand new visual experience, but also effectively raise the value of products, optimizing logistics and transportation, reducing carbon footprint in the long run.” This provides the innovation and even reform in food packaging with the oretical motivation and the success of Marking Awards is of highest significance to this industry. That is why FBIF Marking Awards is not only an industrial award, but also represent a lifestyle and an attitude with the combination of innovation and wisdom.