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Jet Jing, Vice President ofAlibaba andfounder & CEO ofThree Squirrels（三只松鼠) confirmed to join Food & Beverage Innovation Forum 2017 (FBIF2017). FBIF2017 is the leading F&B event in Asia to be held in Shanghai from April 19th to 21st, 2017.
In the past year, China’s retailing industry had showed deep anxiety and confusion. This is because the traditional retailing system represented by P&G has gradually collapsed and high costs for Internet flux are becoming a true reality. Believe it or not, China’s retailing industry is in a monumental transformation, where you can see traditional retailers embrace e-commerce platforms while online shoppers go offline. According to Alibaba, this situation will bring us to a new retailing age in the upcoming ten years and there is a must for online to integrate with offline.
To achieve this, Alibaba also assets that there are three key points for retailers to pay attention to, which are branding, channel management and product innovation. China’s largest e-commerce retailer Three Squirrels would be a best case here. As a young brand, Three Squirrels conducted a series of strategies to develop itself. For brand building, they invest in animation industry, cooperate with web personality singers and place their products in TV plays; for channel management, they transform from online to offline, planning to build 100 physical stores in 2017 and expand to 1000 in three or five years; and for product innovation, they strategically utilize big data to explore consuming patterns to accelerate product innovation. As you can see, this young company is shaping their brand future in an unique way.
Zhang Liaoyuan (L), Jet Jing (R)
Fortunately,Zhang Liaoyuan, founder & CEO ofThree Squirrels（三只松鼠）will share his vision in FBIF2017. Besides, you can also hear fromJet Jing, Vice President ofAlibabain this annual F&B grand meeting. If you are interested in seizing opportunities of new retailing models, let’s join in FBIF2017 and learn together from venture capitals, brands and e-commerce platforms!
Speakers of FBIF2017
Plenary Session
Zhang Jianqiu, Executive President, Yili Group
Zhang Jun, Professor, PhD. Tutor, Fudan University
Stephen Maher, President Mondelez China, Mondelez China
Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President, Wageningen University
James Andrade, Former VP Research Development & Quality, Mondelez International; Adjunct Professor, Griffith University
Zhou Li, Secretary of the Board，Ph.D, Nongfu Spring
Leo Xie, APAC President, DSM Food Specialties
Product Innovation A
Lawrence Li, Chief Medical Science & Compliance Officer -Greater China Region, Nestle
Michael Sun, Co-Founder & Chairman, Shanghai JIAJUN Beverage Co., Ltd
Charlie Hoare, Co-Founder, TAPPED organic birch water
Xavier Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCo
James Costa, Founder & Managing Director, Sneakz Organic, LLC
Sophia Nadur, Founder & CEO, Ideas 2 Launch Ltd
Richard Walton, R&D Manager, Meiji Co., Ltd
Yan Weibin, Chairman, Ausnutria
William Watts, Director of Walmart International Corporate Affairs, Walmart
Product Innovation A-Beverage Tasting- Fresh Air Beverage Innovation Contest
Zhang Zhigang, General Manager of Research & Development Department, CR Beverage
Henry Yu, Marketing Services Director, Tetra Pak
Cao Yongmei, Managing Director of the Manufacturing Department, Want Want China
Yin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China) Co.Ltd
Jenny Cai, R&D Director, APAC/China Grains, PepsiCo Asia Research and Development Center Co., Ltd.
Xue Lian, R&D Director, Nongfu Spring
Huang Xiaodan, R&D Director, Guangzhou Wanglaoji Pharmaceutical Company Limited
Alick Zhou, President ofIpsosChina, Ipsos
Gautam Seth, Head of Innovation, Nielsen China
Product Innovation B
Jason Zhang, Managing Director, Asia Pacific & Great China, Atrium Innovations Inc.
Zhou Xiangshan, Vice President, Dong-E E-Jiao Co., Ltd
Stephan Hausmanns, Vice President BU Health & Nutrition, Gelita
Grace Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA and China
Ye Zuguang, Director, GLP; Chief Researcher, China Academy of Chinese Medical Science
Craig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell Soup Company
Zhang Liaoyuan, Founder & CEO, Three Squirrels Inc.
Zhang Xuguang, Director of Scientific Center, BY-HEALTH
Richard Gong, Founder, Secret Valley
Matilda Ho, Founder and Managing Director, Bits x Bites; Founder and CEO, YIMISHIJI
James Andrade, Former VP Research Development & Quality, Mondelez International; Adjunct Professor, Griffith University
Product Innovation B-Workshop
James Costa, Founder & Managing Director, Sneakz Organic, LLC
John Birch, Associate Professor in Department of Food Science, University of Otago
Tansey, Marketing Director & New Media Center Deputy Director, Consumer Report
Zhang Shaohui, Associate Director, Luh Food Safety Research Center of Shanghai Jiao Tong University
Wan Cuixiang, Associate Professor, Nanchang University
Yuan Fang, Associate Professor & Doctor (College of Food Science & Nutritional Engineering), China Agricultural University
Francisco Colombatti, Head of Project, Molinos Agro (formerly Molinos Río de la Plata)
Daniel J. O’Sullivan, Professor of Department of Food Science and Nutrition, University of Minnesota
Marketing Innovation
Jet Jing, Vice President, Alibaba
Jason Yu, General Manager in China, Kantar Worldpanel
Xie, Yahui, Chilled Product, Senior Marketing Director, Weichuan
Hoho Liu, Deputy General Manager, Havas Worldwide
Mariano A. Bosaz, Global Digital Sr Director, Coca Cola
Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola
Bruno Cosentino, VP of Marketing, Asia Pacific, AB InBev
InnoPack
Rene Chen, Partner, JKR Shanghai
Grant Li, Creative Director, L3 Branding
Christophe Pradere, CEO & Founder, BETC Design
Kang Weijie, Vice President, Shenzhen Oracle Creative Design Co., Ltd
Ong Wongawa, Senior Industrial Designer, Motorola Solutions
Mark Budden, Managing Director, Design Bridge
Robin Fegen, Founder, Director, The Robin Collective
Brandy Klingelpuss, Co-founder & Creative Director, The Robin Collective
Marking Awards Juries of FBIF2017
David Jaggi, Director Global Strategic Initiatives, Wrigley
Valerio Nannini, Senior Vice President & Head of Strategies and Performance, Nestle
Gene Zhao, R&D Director, Packaging Development Asia Pacific R&D, Coca-Cola
Xavier Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCo
Ximena O’Reilly, Global Head of Visual Identity & Design, Nestle
Lingli Sun, Packaging & Design Manager, Mars Chocolate China
Sophia Nadur, Founder & CEO, Ideas 2 Launch Ltd
Mark Budden, Managing Director, Design Bridge
Christophe Pradere, CEO & Founder, BETC Design
Somchana Kangwarnjit, Owner & Executive Creative Director, Prompt Design
Isabella Hsu, Chairman, Simba Events
Qi Xinhua, the First 3D Painting Artist of China
Paul Williams, Creative Director, Springetts Brand Design Consultants Limited
Rene Chen, Partner, JKR Shanghai
Kang Weijie, Vice President, Shenzhen Oracle Creative Design Co., Ltd
Grant Li, Creative Director, L3 Branding
Peng Chong, Art Director, Pesign
Vladimir Djurovic, CEO, Labbrand
Fan Chun, Managing Director, Hotdesign
Joan Josep Bertran, Founder and Design Director, JJ Bertran Studio
Hernan Braberman, Partner & Design Director, Tridimage
About FBIF2017
Food & Beverage Innovation Forum2017 (FBIF2017) will be held from 19th Apr. to 21st Apr, 2017 in Shanghai.For now, there are more than 200+ brands (including but not limited toCoca-Cola, PepsiCo, Unilever, Yili, BESTORE, Master Kong, Danone, MarsChocolate, Mead Johnson, Yihai Kerry, Jianlibao, BY-HEALTH, LaiYiFen, Blommer,P&G, Dali, Bacardi, Vitasoy, Eastroc Beverage, Qia Qia, and Glico) and 90+speakers sharing innovative cases and insights of F&B industry. For more information,please click::FBIF2017: Global Innovation, Powering Future
Marking Awards 2017
Commissioned by Food & Beverage Innovation Forum (FBIF), Marking Awards 2017 is a global packaging design competition which aims to gather world-class designers, promote creative and practical designs, find out the future talents, drive deeper communications, and share resources among food & beverage packaging design lovers.For more information, please click:Marking Awards 2017 – The Annual Festival of F&B Package Design
Fresh Air Beverage Innovation Contest
Food & Beverage Innovation Forum 2017 (FBIF2017) committee has cooperated with Halmana to hold the Fresh AirBeverage Innovation Awards for university students. 2017 Fresh Air focuses on thecreativity, practicality and commercial values of the entry; it also aims to promote wonderful beverage formuladesigns to enter the market and bring the “fresh air” to consumers. All the beautiful things happen because oflove – would you like to develop a drink for your beloved ones?
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